Madlug: a life changing bag for a child

When something strikes a chord with me, it really sticks. So when I recently came across Madlug, a social enterprise supporting children in the care system, I was hooked and I just had to share it with you.

After Clara’s first operation, we were told if she survived it would be a very very difficult road ahead. It might be too much for some families. No one would judge us, they told us to really think about what this meant for us. For me, it meant my daughter might survive and I might be able to bring her home. For others, it meant they believed the best thing for their child was to be brought up in another family. Whilst I would never judge anyone in that position, I will always spare more than a thought for any child that embarks on that journey. I will help them wherever I can – and this is why I’m telling you about Madlug.

Madlug was founded in 2015 by Dave Linton.  A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘Buy one Give one’ approach: with every bag you purchase, one will be given to a child in care.

Available in a wide range of colours, below is your typical Madlug backpack. Gym bags, luggage, and smaller backpacks are available too. Gender neutral, super practical, whilst supporting children in care. I’ve bought one for Clara, useful for when the time comes that she is off to a childminder (sob).

So if you’re in the market for a new bag, you haven’t bought your child a new rucksack for the school term starting soon, or you’re a commuter (like I was) that has realised practicality comes first (pretty handbags are for work do’s and weekends), then please consider a Madlug.

It might be the best £30 you spend this side of Christmas. (Hint to my husband.)


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